Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Sunday, July 10, 2011
Now’s the Time for Talk!
So how does time impact communication in a professional business setting? The use of time is another non-verbal way to communicate thoughts and feelings. It can communicate feelings of self-worth, a view of status and power, and a host of a lot of other things. Think about how a emplyer would view timeliness in a potential employee. Out of respect the prospect would arrive on time, or be early. What does a late arrive "say" to a interviewer? Aren't they worth the courtesy your timeliness? You said a lot without first saying hello.
So assuming you have arrived on time, the cadence of the words then used during every professional interaction says still more. It could imply measured thought, scattered and hurried ideas, or even a lack of intelligence. High speed communication, unless on the Internet, rarely provides accurate, comprehensive interactions. So for type A individuals: SLOW DOWN!
Slow and somewhat repetitive conversations provide the clearest exchange of ideas. A slow rate of speech implies well-chosen words and underscores the importance of the message. The pace gives a listener time to contemplate what's being said and attach the appropriate significance. No need to be a turtle, but enough of the Chipmunk sound track already!Individuals also use "things" to communicate non-verbally: expensive jewelry, clothing, neat or messy surroundings, photographs, and plants, etc. What we wear and other aspects of our physical appearance communicate social status, values and expectations. Our visual impression is often the first and most memorable of all communications, and can alter the client's ability to receive the intended message. So dress the part!
Health care professionals have long heard about the "white coat phenomenon." In fact, a Mayo Clinic study found a 68% decline in comprehension when patients are gowned and in an exam room. Do you ever wonder if your clients have the same response to your marketing materials? All joking aside, the physical environment and speaker's attire impact communication.So wrapping up, most of the meaning we attribute to words comes from nonverbal communication. Don't forget these include gestures, facial expressions, tone, and body language.
Tomorrow, the roles nonverbal cues play in communication
Tuesday, July 5, 2011
Movin’ and Groovin’ in Communication
So now we know we have to think before we speak, and that our words only convey part of the message. What is another means that body language impacts communication? When an individual says one thing, but relates the exact opposite through voice or movement, these interactions are referred to as mixed messages. They require the listener to choose between the verbal and non-verbal.
Have you ever spoken with a crabby spouse? Often it's the mixed message that's creating the problem, and no one believes the, "I'm not mad," said through clenched teeth. Most frequently, the listener will choose the nonverbal portion of the interaction as "what was meant". Mixed messages create tension and distrust because the listener senses that the speaker is hiding something, or being less than truthful. Non-verbal communication also includes physical touch and space. A handshake, a pat on the back, a hug or a kiss are all examples of tactile non-verbal messages. For some cultures there is a great deal of tactile messages between the same gender, but little physical contact between the sexes. For example, a female patient from Pakistan may be uncomfortable shaking the hand of a male health care provider, or an Iranian coworker may be uncomfortable with a pat on the back. When interacting with individuals from other cultures, it is best to err on the side of less tactile contact, especially between genders.
Another aspect of non-verbal communication is physical space. Physical space is the proximity a speaker stands next to a listener. This space is divided into 4 distinct zones: intimate, personal, social and public. For most American-born individuals, the "intimate zone" is within two feet, and is share only with our closest family, and loved ones. The "personal zone" from two to four feet, and is usually reserved for extended family and friends. The social zone (four to twelve feet) is the distance most business or sales transactions take place. The final communication space, the "public zone", is over twelve feet and is generally used for lectures and public gatherings.
How does this physical space impact selling or other professional interactions? Consider this; humans tend to protect and control personal territory. We mark this territory with walls, personal items and a physical presence. For those of northern European descent, someone standing very close can cause discomfort, as it seems that one's space is invaded. When standing or sitting too close during and interaction, someone who is feeling uncomfortable may have difficulty processing information, retaining directions, and in general will "listen" less effectively.
Obviously, in a professional setting, this can pose a problem resulting in poor relationships, uncomfortable clients, and poorer results. At the risk of stereotyping, one can generalize and state that Anglo-Americans and Northern Europeans typify a non-contact group characterized by small amounts of touching and relatively large physical spaces between communicators. Southern Europeans, Arabic and Latin cultures will tend to stand more closely, and touch more during communication, especially when talking with individuals of the same gender.Another aspect of non-verbal communication is vocal intonation. Approximately 35% of a message is the tone, and the meaning of words is altered significantly by changing the volume or pitch.
Anyone with a teenager can attest to the fact it may not be what is said, but rather how it is stated. Vocal meanings also vary across cultures. To a Midwesterner raising a voice can mean anger, but a New Yorker may just find it an everyday way of being social. It is important to remember that hearing loss can also cause individuals to speak more loudly than normal social levels, and be perceived as angry or combative. Individuals socialized to speak more quietly may give the impression of passivity. The intonation used by a professional and client alike can affect the outcome of a business interaction.
Tomorrow: "Time" for a Review of Good Communication
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
Wednesday, June 29, 2011
Communicating in Non-Verbals: or as Mom said, “Don’t give me that look!”
After we think about what we want to say, how can we teach our teams to avoid miscommunication as they begin to share messages? At first introduction we make assumptions about who we meet within the first five to seven seconds, often before a word has been spoken. This may sound prejudicial, but every human being does it. These initial impressions are perceptual biases, or in other words, the shortcuts necessary to organize data. Invariably, these shortcuts introduce prejudice into our daily communication. Some of the negative shortcuts include stereotyping, projection, and self-fulfilling prophecies.
Stereotyping is the most common perceptual bias, and is the assumption that a person has certain characteristics based on the ethnic, social or geographic group to which they belong. This occurs without validating that the individual or group, in fact, has these characteristics. Interestingly, this bias can also alter the manner in which the speaker presents information, as they too may be guilty of stereotyping.
While you can't alter a listener's previous experiences (projection), or if, like you, their ex-husband had red hair and a beard (distortions from the past), you can take steps to help that a first impression be a positive one. For most individuals of North American or European cultures eye contact, a warm smile and offering a handshake, if appropriate, can increase an individual's positive first impression rate. More will be discussed later about the cultural differences with regard to greetings, personal space and eye contact.
As mentioned earlier, the verbal portion of a message actually means less than what is not said (only about 7% of a person's message consists of words). The non-verbal segment of communication includes such things as body language and tone, but is also made up of sight, touch, volume and the use of time and space. The sight aspect of non-verbal communication includes all that is visual. Eye contact, facial expression, hand gestures and posture are examples of what is commonly called "body language".
Eye contact is one of the key ways humans and animals interpret intent. Holding a gaze too long is found intimidating or excessively intimate, while shifting one's eyes away from the gaze of another is found to be untrustworthy. This is why wearing dark sunglasses are frequently found to be disconcerting when one is attempting to communicate.
While reading body language was all the rage in the Seventies, we can easily misread non-verbal cues especially when communicating with individuals from different cultures. Crossing your arms in front of your chest is a sure sign of hostility, right? Or does it mean that you are cold?
Gestures may mean something very different from one culture to another. President George W. Bush found this to be the case in his January 2005 inauguration. While cheering on a Texas marching band, he gave the "Hook 'em Horns" gesture popular at the state's university. Unfortunately, the three-fingered hand sign is representative of devil worship in Norway and other Scandinavian countries. Another example of such confusion includes the common nod. In American culture one shows agreement by making the head go up and down. However, in India, to say" yes" a person moves their head from side-to-side. A patient or co-worker, even if they speak perfect English, may be perceived as providing a negative answer due to their body language, while they were agreeing all along.
Additionally, humans look to posture to provide clues about a speaker. Does the posture indicate self-confidence, aggression, fear, or anxiety? Gestures such as how we hold our hands, move them while speaking, or a handshake, also provide further indications of intent. For example, when interacting with a patient from an Arab country it would be preferable to not cross one's legs, or show the sole of the shoe, as that is considered the height of rudeness. Unintentional gestures may alter a patient's perception of a clinician's professionalism. No business professional is expected to be aware of every nuance, but observing a customer's or colleague's response to certain movements could be helpful. Remember, many gestures are culturally bound and susceptible to easy misinterpretation.
Tomorrow: Body Language. Not just for the dance floor anymore!
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
Stereotyping is the most common perceptual bias, and is the assumption that a person has certain characteristics based on the ethnic, social or geographic group to which they belong. This occurs without validating that the individual or group, in fact, has these characteristics. Interestingly, this bias can also alter the manner in which the speaker presents information, as they too may be guilty of stereotyping.
While you can't alter a listener's previous experiences (projection), or if, like you, their ex-husband had red hair and a beard (distortions from the past), you can take steps to help that a first impression be a positive one. For most individuals of North American or European cultures eye contact, a warm smile and offering a handshake, if appropriate, can increase an individual's positive first impression rate. More will be discussed later about the cultural differences with regard to greetings, personal space and eye contact.
As mentioned earlier, the verbal portion of a message actually means less than what is not said (only about 7% of a person's message consists of words). The non-verbal segment of communication includes such things as body language and tone, but is also made up of sight, touch, volume and the use of time and space. The sight aspect of non-verbal communication includes all that is visual. Eye contact, facial expression, hand gestures and posture are examples of what is commonly called "body language".
Eye contact is one of the key ways humans and animals interpret intent. Holding a gaze too long is found intimidating or excessively intimate, while shifting one's eyes away from the gaze of another is found to be untrustworthy. This is why wearing dark sunglasses are frequently found to be disconcerting when one is attempting to communicate.
While reading body language was all the rage in the Seventies, we can easily misread non-verbal cues especially when communicating with individuals from different cultures. Crossing your arms in front of your chest is a sure sign of hostility, right? Or does it mean that you are cold?
Gestures may mean something very different from one culture to another. President George W. Bush found this to be the case in his January 2005 inauguration. While cheering on a Texas marching band, he gave the "Hook 'em Horns" gesture popular at the state's university. Unfortunately, the three-fingered hand sign is representative of devil worship in Norway and other Scandinavian countries. Another example of such confusion includes the common nod. In American culture one shows agreement by making the head go up and down. However, in India, to say" yes" a person moves their head from side-to-side. A patient or co-worker, even if they speak perfect English, may be perceived as providing a negative answer due to their body language, while they were agreeing all along.
Additionally, humans look to posture to provide clues about a speaker. Does the posture indicate self-confidence, aggression, fear, or anxiety? Gestures such as how we hold our hands, move them while speaking, or a handshake, also provide further indications of intent. For example, when interacting with a patient from an Arab country it would be preferable to not cross one's legs, or show the sole of the shoe, as that is considered the height of rudeness. Unintentional gestures may alter a patient's perception of a clinician's professionalism. No business professional is expected to be aware of every nuance, but observing a customer's or colleague's response to certain movements could be helpful. Remember, many gestures are culturally bound and susceptible to easy misinterpretation.
Tomorrow: Body Language. Not just for the dance floor anymore!
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
Monday, June 27, 2011
Thinking Before You Speak
Yesterday I focused on the general importance of good communication in both a professional setting and in our personal lives. Today we are going to look at the first area of potential miscommunication: Failing to put thoughts into the proper words.
In a different country or in cross-cultural situations, it's easy to expect miscommunication. When trekking across China language, accents and body language are different. But, guess what? Communication misunderstandings are equally common among people of the same ethnic and social background. Communicating effectively is so difficult because at each step in the process there is a major potential for error.
As previously mentioned, by the time a message gets from sender to receiver there are four sites where transmission errors can take place, and at each site, a multitude of potential sources of error. The sites are 1) transforming thought to speech, 2) the speech being sent to listener, 3) the receiver physically hearing the message and taking in other signals, 4) the listener interpreting the information. A misinterpretation can occur at each of the four sites with a 40-60% loss of meaning in each communication.
Avoiding Communication Errors in Transmission Site One-Transforming Thought to Speech
Mother always said, think before you speak. However avoiding errors in transforming thought to speech is more than that. Yes, it's helpful to collect your thoughts or even jot down a few notes before a critical interaction, but it is also important to review your state of mind. Are you upset, tired, angry about something else? These emotions can alter the words you choose and the manner in which your message is constructed. If you are upset, use deep-breathing exercises or count to ten before even thinking about what you wish to say. If you're engaged in a sales call with a difficult customer, choose words that are clinical and keeping with the situation. Avoid using slang, or words that appear to be trendy or immature.
It is important to understand that the majority of communication is non-verbal. A large percentage, researchers suggest over 90%, of meaning we derive from communication, comes from non-verbal cues. Consequently, thought's being transformed not only to words, but also into body language, tone and volume. This can include what a person is wearing, the manner in which he or she is standing, and the speaker's facial expression. If your face or voice routinely echoes your emotional state, this can be a stumbling block in the creation of speech from thought. In fact it leads to the second site for potential communication errors: the speech being sent to the listener.
Tomorrow: Avoiding Communication Errors in Transmission Site Two-Speech Sent to the Listener
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
Wednesday, November 24, 2010
Are Sales Processes the Death of Creativity?
I'm the queen of creativity. When it comes to, "How can we do this better and differently?" I'm the first to start brainstorming. But guess what? I am also a huge fan of sales processes. Unfortunately, every time I have heard the term "sales processes" presented in a training program, it's been met by major resistance from the reps. Experienced folks think a sales process is a cookie-cutter approach used only for entry level sales. Others feel a company is unreasonable to make reps to use a sales process. More importantly some sales experienced professionals are concerned that the sales process will destroy the uniqueness that makes them a successful performer and they really don't want to change what they are already doing. As my grandma use to say, "If it ain't broke, don't fix it", and a lot reps follow my grandma's line of thought! Unfortunately, I believe if we want to keep developing our talents, that isn't how it works.
I've been a sales rep, a consultant and a sales trainer, so I understand the concerns, and admit to maybe have grumbled once or twice about the newest management process plan. I know some companies have unrealistic, outdated or just plain awkward sales process. When good sales teams are forced to use these dinosaur-like processes they do nothing to drive the business and improve sales.
However if a training team can be astute and lead the charge with management to fix the process, they can implement a great sales process. Only then should they roll the program out to the sales force and show the sales people how they can be more productive and effective process. The organization connects with more customers, shares best practices and companies make more money. Cool!
However if a training team can be astute and lead the charge with management to fix the process, they can implement a great sales process. Only then should they roll the program out to the sales force and show the sales people how they can be more productive and effective process. The organization connects with more customers, shares best practices and companies make more money. Cool!
But what about the reps who don't want to even look at a good sales process? Well as I said early, being a fan of them, I'm not willing to throw the process-baby out with the bad-process-bath water! I am absolutely hard on reps who won't use the sales process or managers that don't believe their organization can be more productive using a sales process. If a good sales process embodies best practices, is based on maximizing profitability/ productivity and shortens the sales cycle, it's wrong not to use the sales process. If the sales process is the key to success, and closing the deal, sales people refusing to use it are in a word--- foolish!
It's my belief, and I believe it to be backed up by research, that a good sales process is not just a nice idea. To maximize personal and organizational development and performance, it's mandatory. It also requires a real buy in from the management team. To produce the best results managers have to train and coach their people how to use the process, and keep reinforcing its use. Additionally, the reps refusing to use the process are choosing to be less than they can be. Consequently, these processes need to stay up-to-date, use best practices and be applicable to the current sales environment. Doing so encourages top performance and still allows for the personal innovative touch in a sales person's day. It's not the death of creativity, but the birth of sustained sales success.
Do I sound brainwashed?
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
Tuesday, November 23, 2010
Sales Training: Has That Train Already Left the Station?
How often have you heard, "Sales training doesn't work," or "Staff development is just a feel good waste of selling time," or even worse "Just give the information and let them sell"? Every sales training class is opening night on Broadway; wow the critics or you won't see much of a run.
As trainers it seems we need to prove ourselves to the reps, the managers, the folks from marketing and sometimes our company's own customers. How can we be all things to all people without requiring intense therapy or some type of intervention? Well that's the million dollar question I want to explore in this blog.
I love training and the idea that we can give adult professional the tools be better than they are today. Who would think that developing a relevant sales training program could drive profits, attract top-notch sales people, thrill management and provide value to our customers? I know it can, and see adult learning and development as an exciting pathway to success.
So I hope you'll join me on the journey and offer your own scenic commentary. Share what you will and enjoy the ride. All aboard.
Note: The thoughts and opinions on Training Wheels are my own, unless otherwise referenced, and are to be food for thought. If contemplating business changes, these blog posts are not a substitute for consulting your lawyer or accountant. I"ll bet you already figured that out, didn't you?
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